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Born This Way Pressed Powder Foundation

What it is:A three-in-one, long-wearing, powder foundation that sets makeup, hides shine, and can touch up on-the-go.

Coverage: Medium

Finish: Natural

Formulation: Pressed Powder

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s natural health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way Pressed Powder Foundation is oil-free, controls shine, and is long-wearing for up to 12 hours. It blurs the look of imperfections, and hides redness and discoloration. The creamy and comfortable powder formula comes with a two-in-one sponge for different coverage levels.

Clinical Results: In a consumer study of 104 women, after using for one week:
- 95% said this formula helped control shine
- 90% said this formula provided natural coverage
- 91% said this formula made skin look smoother

Color
Cloud - fairest with neutral to rosy undertones
Snow - very fair with neutral to rosy undertones
Cream Puff - very fair with rosy undertones
Almond - fair with golden undertones
Shortbread - very light with golden undertones
Vanilla - very light with neutral undertones
Golden Beige - light with golden undertones
Light Beige - light with neutral undertones
Taffy - light medium with rosy undertones
Sand - medium with golden undertones
Butterscotch - rich tan with golden undertones
Mocha - rich tan with rosy undertones
Maple - deep with neutral undertones
Chai - deep with golden undertones
Spiced Rum - very deep with rosy undertones
Toffee - deepest with golden undertones
Cocoa - deepest with neutral undertones
Ganache - richest with neutral undertones