Which skin type is it good for?
What it is:
A three-in-one invisible primer with advanced skin benefits that primes, protects, and perfects the skin.
- Fine lines and wrinkles
- Dullness and uneven texture
If you want to know more…
Skincare meets makeup in this colorless primer with a velvety-smooth finish that flatters any skin tone. It won't clog pores and helps makeup go on faster, look smoother, and last longer. Soft-Focus Complex reduces the appearance of pores, fine lines, and uneven texture as it primes for up to 12 hours of flawless makeup wear. A skin-perfecting blend of peony flower and black currant extracts helps even skin tone. It contains SPF that shields against UVA/UVB damage without streaks or a white cast. This product works to minimize pores, fill in fine lines, and keep skin matte without looking flat.
What it is formulated WITHOUT:
What else you need to know:
This product features limited-edition Hydration packaging to celebrate Murad’s 30-year anniversary as the skincare hydration experts.
Makeup wears better on skin that is healthier. This innovative colorless primer combines skin benefits from peptides and plant extracts with invisible SPF to defend against UV damage for flawless makeup benefits. This product is cruelty-free, noncomedogenic, and formulated without gluten and animal-derived ingredients.
Clinically tested by an independent laboratory and proven safe for sensitive skin.
In an in vitro test after 1 minute:
- 30% reduced appearance of pores
9 out of 10 agreed:
- Makeup wears longer for up to 8 hours
- Skin is shine-free for up to 8 hours
Up to 12 hours of makeup perfection:
- Color stays true
- Looks flawless
- Smooth finish
- 71% saw fewer fine lines and wrinkles
- 94% saw improved smoothness and texture
- 100% invisible SPF 30 protection