What it is:A 98 percent natural antioxidant shampoo made of purple rice, an ancient Chinese grain, to refresh highlights and neutralize brassy yellow tones.
Hair Type:Straight, Wavy, Curly, and Coily
Hair Texture:Fine, Medium, and Thick
Hair Concerns:Shine, Color Safe, and Brassiness
- Quinoa: Revitalizes hair.
- Purple Rice: Provides protection and adds moisture.
Ingredient Callouts:This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know:Purple Reign shampoo is formulated with quinoa to add gloss and shine. This antioxidant-packed, brightening purple shampoo is perfect for blonde, silver, and gray hair, whether natural or enhanced. Citrus and woods come together for a scent with hints of rose, bergamot, linden flower, and orange.